Imaginary Zebra | NextShark
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NextShark

Identity system for the online magazine that covers business, tech, culture with a focus on the Asian youth market.

NextShark in the rapid growing online magazine with a focus on business, tech, and culture for the Asian youth. Founded by serial entrepreneur, Benny Luo, in 2013, the media outlet has since gained over 370,000 followers on social media and 3 million monthly readers.

NextShark_Overview_logo3

Shark, like the predators of the animal kingdom, is used here to represent an aggressive, business savvy individual. It’s a rising term used in the business world.

Shark is a component that can be easily visualized and we wanted to take advantage of this aspect when crafting the brand mark.

Ideas

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Logo structure

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Secondary Logo & Color options

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The online magazine is catering towards young, ambitious individuals with an interest in the business world. We chose a distinct palette with a modern and minimal approach. No excessive illustrations. Utilizing the lower negative space of “N” to a shark fin just seemed beautifully fitting.

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Apparel

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Apparel

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Web

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We created a series of potential applications with the brand mark. The bold “N” with the shark fin carried enough weight to stand alone as windows to highlight content and individual graphic for t-shirts.

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“I’ve worked with a number of graphic designers in the past and Benson (of Imaginary Zebra) is hands down the best. Aside from his professionalism and punctuality, he’s an incredible artist who has never failed to deliver.”

 

-Benny Luo, Founder of NextShark

If you have an interesting project, an RFP, or just need some help, reach out to us.